The Guardian needed to show the world they could still be a relevant and independent voice in post-Brexit Britain. So we created ‘Brexit’s Crackers’ – a limited edition run of satirical Brexit-themed Christmas crackers, poking fun at Referendum results.
Introducing: “Brexit’s Crackers”. A limited edition run of satirical Brexit-themed crackers, that poked fun at the Referendum result.
The crackers were distributed to readers through a Guardian competition, and supported by a Print, Digital and Outdoor campaign.
Central to this campaign was an iconic Press, Outdoor, and digital execution - with a headline that posed the question whether the ‘prize’ of pulling the two sides of the cracker apart (i.e. EU and UK) would be worth the cost.