Outdoor apparel brand GORE-TEX staged a 5D experience at The Atrium in London's iconic shopping centreWestfield London . The multi-dimensional brand experience, created and produced by MKTG, allowed visitors to test the range of resistances and efficiencies of the brand's fabric in incredible environments.

Visitors were kitted out with GORE-TEX footwear and then exposed them to the elements, including wind & rain, as they experienced 5D simulations of some of the UK’s most stunning natural beauty spots. This included Henrhyd Falls, the tallest waterfall in southern Wales, and Malham Cove in North Yorkshire. 

It was backed by a daily competition to win the brand's products and an online hub deliver rich content for outdoor enthusiasts. Paid social and earned media also took the experience into the digital world.

A campaign made possible through a brilliant collaboration between MKTG, Carat Edinburgh & iProspect Edinburgh.

By MKTG, Carat Edinburgh & iProspect Edinburgh