Budweiser - Dream Goal

A three-year multi-million pound FA Cup sponsorship deal had established Budweiser as a positive and credible player in English football. But we wanted to develop that association further and establish a truly personal connection with our audience.

A brand new media platform for amateur footballers – Budweiser Dream Goal – would celebrate the greatest goals never seen. Every fan has seen and shared online the professional goals scored in front of millions, but what about the incredible moments created on boggy pitches across the country each week? We wanted to make famous the goals that deserved a bigger audience. Fans would be invited to film their games and ‘send in their screamers’ for the chance to have their goal broadcast to the nation and analysed by the very best TV pundits.

We developed a truly collaborative and unique partnership with Sky Sports, and maximised the volume of entries through social channels and key media platforms like talk SPORT and The Lad Bible among others. Nine different TVCs were phased and aired including five ‘Goal of the Week’ ads to showcase the main contenders. Social and partner channels went crazy as fans shared the best goals in their thousands.

Our winner, Colin Quirk, then became the UK’s most famous amateur player with his goal viewed and admired by millions across all channels.

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