Meet the team that lead our network. In their own words find out about the job they do, what makes them tick and why they love working here.

Tracy De Groose
Tracy De Groose

Tracy De Groose

CEO, Dentsu Aegis Network

Describe your job. What’s great about working at Dentsu Aegis Network?
Together with the UK and Ireland leadership team, I set the direction and strategy to ensure our business grows, our people reach their potential and our clients love us. The best thing about working here is the diversity of our business. We bring together the brightest and most exciting talent from the creative, media and data worlds into one network; then we give them freedom to innovate, collaborate and be the best they can be.

When you are in a team, what role do you tend to play?
I love a challenge, so when I’m in a team I tend to be one of the first to embrace the task in hand and start finding creative ways to achieve the outcome we’re looking for.

Describe Dentsu Aegis Network in three words.
Diverse. Restless. Fun.

What do you look for in the people that you hire?
I like people who are smart, spirited and smiling; people who are experts in their field, have a real passion for what they do and are fun to be around.

What makes a good leader?
A great team.

What’s your hidden talent?
Maybe not so much a talent as a guilty pleasure – I’m a karaoke queen.

What do you like doing outside of work?
Work is a lot of fun but it can get very busy, so in my spare time I enjoy the simpler things in life like being with my family and my dog, and enjoying great food, wine and friends. I’ve also re-awoken the ‘athlete’ in me and taken up running again.

TracyDeGroose
Matthew Platts
Matthew Platts

Matthew Platts

President, Amplifi

Matthew Platts joined Aegis Media in 1993 as a TV buyer working for BBJ Media Services, the business founded by Jerry Buhlmann. Matthew is responsible for the investment of all clients’ expenditure and trading, and maintaining good relationships with all media owners. Matthew manages the commercial opportunities that exist from the broad scope of services we now provide for our clients, and is accountable for all client contract negotiations. Matthew is also responsible for making sure we use the value we generate from our media owner trading, in order to maximise revenue for our clients. Matthew recently took on the role of President of Amplifi in the UK alongside his existing responsibilities. Amplifi is the media investment arm of Aegis Media.
MatthewPlatts
Liz Jones
Liz Jones

Liz Jones

CEO B2B and Executive Sponsor for Brand & Reputation, Dentsu Aegis Network

Describe your job. What’s great about working at Dentsu Aegis Network? 
In my role as CEO of B2B, I get to work across all of our agency brands to evaluate our B2B capabilities, redefine the proposition and drive understanding as to how the digital economy is framing different interactions between businesses. As Executive Sponsor for Brand and Reputation, I help drive cultural change through our D&I agenda and look at how we use the power of difference to make a difference that is better for everyone; our clients and people alike. 

When you are in a team, what role do you tend to play? 
The cheerleader! I would like to think that I provide energy, empathy, humour and I try to ensure that everyone’s voice is heard.

Describe Dentsu Aegis Network in three words. 
Collaborative, creative, future-facing (is that four words?!)

What do you look for in the people that you hire? 
A sense of humour, a natural curiosity for our ever-evolving landscape and good tea making skills.

What makes a good leader? 
Someone who directs and empowers in the right proportions.

What’s your hidden talent? 
I can do a headstand.

What do you like doing outside of work? 
Being with my family (husband, dog, baby) preferably outside, ideally without needing a coat and wellies.
LizJones
Lewie Allen
Lewie Allen

Lewie Allen

Managing Director, fortysix

Describe your job. What’s great about working at Dentsu Aegis Network?
I'm the MD at fortysix, responsible for building a commercially viable and sustainable agency using a brand new approach which keeps creativity and diversity at the forefront. The great thing about working for Dentsu is having the combined experience and insight of all the agencies to pull from when needed.

When you are in a team, what role do you tend to play?
I usually end up taking the Creative Director role, guiding the project in line with the overall objectives, and provoking innovative thinking.

Describe Dentsu Aegis Network in three words.
Connected. Global. Driven.

What do you look for in the people that you hire?
I look for passion, curiosity and dedication to succeed. 

What makes a good leader?
A good leader can lead from the back and be a gentle guide, but sets an example of greatness through their own actions, leading from the front.

What’s your hidden talent?
I happen to be a pretty decent lyricist. Or so I've been told.

What do you like doing outside of work?
Outside of work I love listening to new music, attending music events, making music, eating out in the many great, hidden spots around London and designing clothing and accessories.
LewieAllen
Matthew Hook
Matthew Hook

Matthew Hook

Chief Strategy Officer, Dentsu Aegis Network

What’s great about working at Dentsu Aegis Network?
It's great to work in an organisation where collaboration isn't just a nice to have, it's an absolutely fundamental part of how the organisation is wired. Over my years in the group the most successful people haven't just been talented – they have been curious, open to diverse perspectives and embracing of change.

When you are in a team, what role do you tend to play?
I'm the person who always keeps a sense of where we are going and why – the person who describes the vision and helps encourage everyone to get there!

Describe Dentsu Aegis Network in three words.
Change is good.

What do you look for in the people you hire?
When I am looking to hire people I always try to keep in mind that ability and experience can only get you so far – the very best hires are people with fantastic character and an enthusiastic and focused attitude.

What makes a good leader?
A good leader never loses track of where everyone is heading together – along the way they are able to listen, course correct and adapt to circumstances, but never get truly blown offcourse.

What do you enjoy doing outside of work?
I live in an amazing little town in the heart of the South Downs and have an eclectic range of interests, from playing keyboards in a band, to walking in the hills, to looking after a very eccentric elderly chicken.

 

MatthewHook
Lorna Cheetham
Lorna Cheetham

Lorna Cheetham

Chief Operations Officer, Amplifi

Describe your job.
I look after the day to day running and operations of Amplifi, this includes overseeing our people costs, team structures, assessing the tools and systems we use to implement and buy our clients campaigns and implementing processes and best practice.
 
What’s great about working at Dentsu Aegis Network? 
The people, the ambitions we have as a group and the opportunities to develop and progress.

When you are in a team, what role do you tend to play? 
I tend to listen and observe and then focus on what we need to do next to make things happen.

Describe Dentsu Aegis Network in three words. 
Ambitious, fun and forward-thinking.

What do you look for in the people that you hire? 
Positive energy, expertise in their field and a chemistry with me/the team.

What makes a good leader? 
Team player, strong communication skills, authenticity.

What’s your hidden talent? 
Making the best lemon cheesecake.

What do you like doing outside of work? 
Spending time with family and friends, being outdoors and travelling.
LornaCheetham
James Connelly
James Connelly

James Connelly

CEO, Fetch

Describe your job. What’s great about working at Dentsu Aegis Network?
I’m responsible for the delivery and development of the Fetch brand globally. I love the focus on innovation and digital growth within the Dentsu Aegis Network. Fetch is all about helping digital businesses grow and to have the same vision and strategy within our own network is rewarding.

When you are in a team, what role do you tend to play?
I’m the one who follows up with actions, mostly so I don’t forget myself!

Describe Dentsu Aegis Network in 3 words.
Collaborative. Ambitious. Aligned.

What do you look for in the people that you hire?
Ambition, Inquisitiveness and Inspiration. These are the values of our business and it’s very hard for me to employ someone if they don’t share our values in one way or another.

What makes a good leader?
One who uses their two ears and one mouth, in that proportion.

Tell us something surprising about yourself.
Way before launching Fetch, I started a car audio business. It lasted three months.

JamesConnelly
Rick Hirst
Rick Hirst

Rick Hirst

CEO, Carat

Rick was named CEO of Carat in 2016 following almost three years leading a growing team at creative agency mcgarrybowen, and helping the agency win its first ever Cannes Gold for its work on Honda. Rick’s advertising CV includes many of the most award-winning and creatively respected agencies in London, including Lowe Howard-Spink, Fallon and BBH. Whilst at Fallon in 2005 Rick was recognised as a Campaign ‘Face to Watch’ and launched the multi award-winning Sony ‘like.no.other’ campaign. During his BBH days Rick orchestrated the Barclaycard brand in 2008 and helped Lynx become a $100m brand globally.
RickHirst
Elliot Muscant
Elliot Muscant

Elliot Muscant

Managing Partner, Dentsu Aegis Network North

Describe your job. 
I work with an experienced and highly commercial executive management team responsible for the delivery of the combined P&L for the Dentsu Aegis Network offices in Manchester, Leeds, Newcastle and Edinburgh. Representing the growing portfolio of Dentsu Aegis Network brands, we manage over 500 pioneering employees focused on expanding the pre-eminent media operation outside of London.

What’s great about working at Dentsu Aegis Network?
An ambitious vision that puts innovation at the heart of our strategy, aligned to a commitment to disrupt our own organisation and industry, has created a platform for our brands, our clients, and our people to lead from the front.

When you are in a team, what role do you tend to play?
I tend to facilitate the group I ensure that we focus on the key issues and work to identify solutions.

Describe Dentsu Aegis Network in three words.
Dynamic. Brave. Disruptive.

What do you look for in the people you hire?
An opinion, a vision, and an appetite to effect change.

What makes a good leader?
Empathy, honesty, self-awareness and self-belief.

What do you enjoy doing outside of work?
I used to enjoy all kinds of active pursuits from running and skiing to golf and football, but having recently become a father I now enjoy changing nappies, midnight feeds, and going for gentle walks in the park.

ElliotMuscant
Karl Weaver
Karl Weaver

Karl Weaver

Chief Growth Officer, Dentsu Aegis Network

Describe your job?
My role is to deliver growth and a differentiating offer for Dentsu Aegis.

What’s great about working at Dentsu Aegis Network?
Dentsu Aegis is made up of very ambitious, energetic and intelligent people. When you’re part of a group like that it raises your game.

When you are in a team, what role do you tend to play?
It varies, but mostly it’s about seeing things strategically and translating to simple, executional tasks. Sometimes I need to be directional and at other times, a gentle nudge is a far more powerful way to lead the team. The leadership of a team is rarely about controlling it – it’s about finding where its energy is and getting people to work as a group in a useful direction.

Describe Dentsu Aegis Network in three words.
Ambitious. Dynamic. Successful.

What do you look for in the people you hire?
We are importantly a people business, so I look for well-rounded, interesting people who want to achieve something both in and outside of work. I also look for people who go after opportunities to grow. People can often achieve more than they think and it is very rewarding to help find the key to realising that potential.

What makes a good leader?
What people want is a leader they know is going to be responsible when it’s the right time to do that. And they hope to get some kind of emotional engagement from their leaders. Odd coming from a data person perhaps, but it comes down to gut feel and intuition.

What do you enjoy doing outside of work?
I enjoy spending time with my family and messing about with cars, driving them around race tracks for fun.

KarlWeaver
Katherine Munford
Katherine Munford

Katherine Munford

Managing Director, Data2Decisions

Describe your job? 
At Data2Decisions our purpose is to help clients to grow their businesses through better marketing. My role as Managing Director at Data2Decisions is to ensure that we deliver marketing effectiveness solutions that have real business impact for our clients. In the digital economy, this means helping clients make more informed marketing decisions by simplifying data and providing holistic analytics and optimisation. To achieve this I focus on making sure we have strong and diverse talent, and creating an environment in which people can take risks, try new ideas and celebrate shared success.   

What’s great about working at Dentsu Aegis? 
Having the opportunity to work with talented people in a dynamic environment and to partner with some of the world’s most innovative brands.   

When you are in a team, what role do you tend to play?  
It varies depending on the team and the task at hand, but I often play a connecting role to ensure everyone’s voice is heard so that we are always drawing on the talent of individuals as well as the team.

Describe Dentsu Aegis in three words. 
Ambitious, Dynamic, Challenging.

What do you look for in the people you hire? 
An ideal hire is someone who can tell a compelling story with data, identify opportunity and partner with clients to help realise that opportunity. So a balance of statistics, communication and commercial acumen is the Holy Grail.   

What makes a good leader?  
A clear vision, effective communication and the ability to foster collaboration. A good leader is someone who can build a diverse team where every individual feels valued for their unique perspective and approach so they can reach their full potential.   

What do you enjoy doing outside of work? 
I have a very energetic two year old daughter, so my weekends usually involve a combination of the park, soft play, kids’ parties and plenty of Peppa Pig!
KatherineMunford
Andrew Hirsch
Andrew Hirsch

Andrew Hirsch

CEO, John Brown Media

Describe your job.
I’m the CEO of John Brown Media. Although London-based, I’m responsible for our global offices and the creative output of that work. We have offices in Boston, Dubai, Hong Kong, Cape Town and Johannesburg. I currently travel at least two weeks every month, visiting our offices or meeting new people within Dentsu Aegis Network and looking at potential opportunities. My main job is to maintain the John Brown culture in every global market, looking after the people who work for us and ensuring our clients are consistently getting world-class content.

What’s great about working at Dentsu Aegis Network?
John Brown Media was recently acquired by Dentsu Aegis Network. In this time everybody I have met has been extremely welcoming and willing to help in any way they can, such as housing our new John Brown Media staff in the Boston office of iProspect. One of the things I love about Dentsu Aegis Network is the speed with which everybody works, something that I find very energising.

When you are in a team, what role do you tend to play?
Running an agency means that I’m a bit of a chameleon so it depends on the circumstances and the audience. Internally at John Brown Media as the CEO, my role is to lead, give direction and mentor the four amazing women who run our global offices – Libby Kay in the UK, Lani Carstens in South Africa, Claire England in Dubai and Lucy Dryburgh in Hong Kong. As part of the Dentsu Aegis Network Management team in the UK I listen and learn, and contribute as much as possible. Describe Dentsu Aegis Network in three words. World of opportunity.

What do you look for in the people you hire?
In no particular order, but equally important: energy, intelligence and warmth. I’m always looking to hire the very best people available, much smarter than me (not very difficult if you know me). A sense of humour is important.

What makes a good leader?
The best leaders set an example for others to follow. You have to work harder than everybody else, be a great communicator both internally and externally and understand what motivates each person who works for you - and then motivate them. Set the highest possible standards in everything you do, both as a business and as an individual. Be approachable to all your staff and be prepared to answer any question openly and honestly.

What do you enjoy doing outside of work?
Despite travelling two weeks a month for work, I love travelling with my wife and two teenage sons. We have had amazing trips to Japan, Burma, China and Indonesia. When I’m not travelling I’m very happy at home watching a movie and I’m a big Tottenham fan – so not much joy there. I used to love eating but considering most of the people I have met at Dentsu Aegis are thinner than me, I have been on a no-carb diet for the last two months. Fortunately it’s working, so far.

What’s your hidden talent?
Neil Diamond and Elton John Karaoke specialist.

What do you enjoy doing outside of work?
I manage Harpenden U12 cricket team.

AndrewHirsch
Liam McDonnell
Liam McDonnell

Liam McDonnell

CEO, Dentsu Aegis Network Ireland

Describe your job.
I’m the CEO for Dentsu Aegis Network Ireland.

What’s great about working at Dentsu Aegis Network?
The people, the ongoing challenges and being part of an evolving, dynamic and market leading business.

When you are in a team, what role do you tend to play?
I observe, I facilitate, I play devil’s advocate and try to provide perspective

Describe Dentsu Aegis Network in three words.
Dynamic. Innovative. Collegiate.

What do you look for in the people you hire?
Pragmatism, good listening skills, not self-obsessed and want to learn.

What makes a good leader?
Someone who’s is a good listener, perceptive, committed, caring and puts their team first.

Where have you worked before and what did you do?
Carat/All Ireland Media – Managing director, Irish International BBDO – media director, Saatchi & Saatchi – media director

Tell us something surprising about yourself?
I lost a kidney doing a toboggan run.

What’s your hidden talent?
People often tell me things that they should only be sharing with close family or friends.

What do you enjoy doing outside of work?
Football, skiing, wine, art and most of all, spending as much time as possible, or they want, with my family

LiamMcDonnell
Jo Allan
Jo Allan

Jo Allan

Executive Director of Client Service, Dentsu Aegis Network

Describe your job. What’s great about working at Dentsu Aegis Network?
Client service is my passion, so this is the perfect job for me! I work with all of the agencies in the group to improve the quality and consistency of the service that we give to our clients. It is all about making sure our clients love us. What I love about working here is having the freedom to do what is right, work with some fantastic people and the fact that every day is different

When you are in a team, what role do you tend to play?
I tend to be the one keeping the team focussed and driving action.

Describe Dentsu Aegis Network in three words.
Fun, Progressive, Opportunity

What do you look for in the people that you hire?
Passion, Curiosity, Energy

What makes a good leader?
Listening to people around you – good ideas can come from anywhere. Trusting others to do their job. Being a good communicator.

What’s your hidden talent?
I am a whizz at jigsaws!

What do you like doing outside of work?
Holidays in the sun and having fun with my family – I have 3 girls who keep me busy  - there is never a dull moment!
JoAllan
Dominic Sparkes
Dominic Sparkes

Dominic Sparkes

CEO, icuc.social

Describe your job?
As CEO of ICUC EMEAmy role is to ensure the team have what they need to provide enterprise-level social media management for the world's largest brands 24/7\. It’s a task that is as exciting now as when I started 13 years ago. 

What’s great about working at Dentsu Aegis Network?
There is a palpable sense of collaboration and wanting to get stuff done. Results are paramount but never at the expense of quality. 

When you are in a team, what role do you tend to play?
I love the expression ‘always employ people more intelligent than you’ and with that in mind if I can get those super-talented people to work together to produce great work, I’m happy. 

Describe Dentsu Aegis Network in three words.
Smart, approachable, driven. 

What do you look for in the people you hire?
We are a people-powered business so life-skills, attention to detail and patience are critical. 

What makes a good leader?
The ability to listen and make others heard. 

Where have you worked before and what did you do?
My first job out of University was New Media Manager for EMI Records and I had the honour of being the first person plugged into the internet and get a colour monitor. It makes me feel very old. 

Tell us something surprising about yourself?
It’s not surprising but sales is so intrinsic in this industry that I once pitched for an hour to what I thought was a hot lead. He had actually visited to measure up the new door. 

What’s your hidden talent?
I play drums. My wife likes me to keep that hidden. 

What do you enjoy doing outside of work?
Windsurfing when the weather is nice, a nice red with good friends, being a nerd in my home studio.

DominicSparkes
Daniel McIntosh
Daniel McIntosh

Daniel McIntosh

Director of Growth, Fetch

Describe your job?
As Director of Growth, my job is to ensure that our people have been set clear direction as to how we deliver the best possible service to our clients, whilst ensuring that we create an environment that ensures Fetch is a great place to work.

What’s great about working at Dentsu Aegis Network?
Dentsu Aegis provides great opportunities for those that want to grab the initiative.

When you are in a team, what role do you tend to play?
Most of the time I want to help facilitate conversation and assist with decision making. The art is understanding when it’s time to provide the answer!

Describe Dentsu Aegis Network in three words.
Inspiring. Opportunity. Focused

What do you look for in the people that you hire?
Positive energy above all else. You can teach people to be better technically; attitude to solving challenges is harder to retrain.

What makes a good leader?
Being comfortable with the unknown. Providing clear direction to the people you work with. Demonstrating passion in what you do.

What’s your hidden talent?
I won a golf scholarship when I was 12. Guess you can work out how well it turned out.

What do you like doing outside of work?
Cycling has become a major obsession in the last 5 years, so time on the bike is my main hobby. Other than that, time with the family and friends is precious.

DanielMcIntosh
Paula Cunnington
Paula Cunnington

Paula Cunnington

HR Director

I have been with Dentsu Aegis Network for 4 years now.  Prior to this, I have experience of working in Financial Services, Consulting and the Utility industry.  I am a HR generalist at heart but I have spent time leading the Employees Relations Function for a leading Bank for a couple of years; this time enabled me to appreciate the different challenges faced across a business from both an employee and manager perspective.  
I have the pleasure of leading a group of talented HR professionals across Dentsu Aegis who strive who support the business in delivering its ambitions for 2020. I am passionate about attracting and developing diverse talent across our business.  The industry that we work in is incredibly exciting and the need to attract diversity of talent is ever more important as we strive to grow our business over the next few years. 
 
PaulaCunnington
Stephen Whyte
Stephen Whyte

Stephen Whyte

CEO, Posterscope, PSI & MKTG

Describe your job. What’s great about working at Dentsu Aegis Network?
I lead the Group’s Out-of-Home media specialists (Posterscope, PSI, Open Outdoor & Liveposter) and its experiential marketing, sports & entertainment business, MKTG. What makes working here great is the energy, talent and ambition of its people. Internal politics really don’t get in the way which leads to a dynamic and highly innovative culture.

When you are in a team, what role do you tend to play?
I tend to keep meetings focused and ensure that a clear, actionable outcome is reached.

Describe Dentsu Aegis Network in three words.
Ambitious. Dynamic. Inventive.

What do you look for in the people that you hire?
A real passion for what they do, the desire to embrace change, the ability to drive change and an open, collaborative working style.

What makes a good leader?
Someone who understands their business deeply and is optimistic, decisive, empathetic and, above all, inspirational.

What do you like doing outside of work?
I like to retreat to the relative quiet of my Cambridgeshire home and spend time with my family. I love to read, cycle (thankfully, I live in a flat county) and catch up with friends. Simple stuff really!

StephenWhyte
Jo Sutherland
Jo Sutherland

Jo Sutherland

Managing Director, Fetch UK

Describe your job. What’s great about working at Dentsu Aegis Network? 
I am the Managing Director of Fetch UK, which is a brilliant job. I work with a whole host of people with an incredibly wide ranging set of skills and perspectives from UX, creatives, developers, social experts, app install, strategy, data. Every day is different except for the fact that its mobile centric!

When you are in a team, what role do you tend to play?
I like to try and simplify things and to get to the nub of things quickly. Simple strategies with brilliant ideas.

Describe Dentsu Aegis Network in 3 words.
Energetic, ambitious, human.

What do you look for in the people that you hire?
Energetic, ambitious, smart.

What makes a good leader?
Someone that listens properly and empowers others.

Tell us something surprising about yourself.
My parents were the European ballroom champions for three consecutive years. That was a long time ago now and unfortunately I have two left feet.

JoSutherland