28 April 2017: Burger King has appointed 360i Europe as its digital agency of record in the UK.
360i Europe has been appointed to deliver Burger King’s strategy and creative across all social channels. As part of the agreed strategy, the agency has been tasked with finding additional creative ways to surprise and reward Burger King customers.
The partnership will also focus on building product awareness around the freshness of all of Burger King’s food, using a playful tone of voice and robust data-driven creative to further grow the brand’s social presence.
Renato Rossi, Marketing VP Burger King UK, commented: “We were thoroughly impressed by 360i, starting with their social amplification of our Whopper Exchange campaign at Christmas. We have ambitious plans for this partnership, and feel that 360i’s capabilities in data analytics and creative, combined with their track record in using social to drive sales has huge potential for the Burger King brand.”
James Townsend, CEO of 360i Europe, commented: “We are very excited to be partnering with such an ambitious and progressive brand. Burger King has a rich creative history with a track record of over 75 Cannes Lions, so we see huge potential for data-driven creativity.”
The creative work kicked off on Facebook in April 2017 to strong consumer response. The news comes after a string of wins for the London-based agency, with new clients including TSB, Avast, and The National Lottery.
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About 360i Europe:
360i Europe is the London-based office of award-winning digital marketing agency 360i. Through insights, ideas and the latest technologies, our team of digital experts drive award-winning results for marketers.
We are a highly strategic creative and media partner for clients combining together digital expertise – in insights, strategy, social, influencer marketing, search, analytics and media – with a deep understanding of how people discover brands and share stories across all channels.
Our clients include TSB, Enterprise Rent-A-Car, Lidl, Eurostar and GoCompare.
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