As part of the changes, Dentsu Aegis Network has appointed two leading figures in the region to oversee both Carat and iProspect in Edinburgh.
Chris Marsh has joined from RBS where he held the role as Head of Sponsorship, and takes up the position of Managing Director of Carat Edinburgh. Marsh brings a wealth of experience to the agency, having also held senior client-side roles at Scottish and Newcastle, and Caledonian Brewery. Sue Holloway, who has led Carat in the region since 2013, moves into the role of Chairman of Carat Edinburgh to support the business meet its strategic objectives and continue to build effective relationships with key client organisations.
In addition, Anneli Ritari-Stewart joined the agency as Managing Director of iProspect Edinburgh. iProspect was launched in the city in 2013 and has quickly grown to become one of the largest digital performance agencies in Scotland. Having played a critical role in growing the team at former agency DigitasLBi, Ritari-Stewart's vast experience is well placed to lead the next evolution of iProspect beyond digital, to drive business performance for its clients.
Ritari-Stewart’s appointment follows Richard Gill’s promotion to co-Managing Partner of Dentsu Aegis Network Edinburgh alongside David Crawley. Charlotte Bell, Strategy Director, completes the line-up of the new leadership team.
Dentsu Aegis Network has operated in Scotland since 2013, with regional clients including The Scottish Government, The Great Run Company and DeAgostini.
The investment in the business signals the start of a growth initiative in Scotland, with the aim of introducing further capabilities across the region. The new leadership team will be focused on ensuring the business is best placed to partner with, and lead clients through the complex and ever changing media landscape.
Commenting on the announcement, David Crawley, Managing Partner of Dentsu Aegis Network Edinburgh, said:
“This investment in Edinburgh’s leadership will position us to drive continued growth through our people, products and services in 2017 and beyond. As the industry continues to develop at pace, we will ensure that the agency remains a leader in marketing communications through delivering real differentiation within the Scottish market and is best placed to help our clients win in the digital economy.”
External Communications Manager