Dentsu Aegis Network continues equality drive with introduction of Enhanced Shared Parental Pay

25 August 2016: As a mark of its commitment to a more equal, inclusive and diverse workplace, Dentsu Aegis Network today announces Company Enhanced Shared Parental Pay (CSPP) for working parents, to match its maternity and adoption leave offering. The new policy goes beyond statutory rights and entitles co-parents, regardless of gender, to take up to 20 weeks’ paid leave.

The policy applies to staff across all of the group’s agency brands in the UK, which includes Carat, Vizeum, iProspect, Isobar, mcgarrybowen, MKTG, and Posterscope, with newly acquired businesses following suit from 2017. All staff can take advantage of this enhanced benefit after a qualifying period. The move makes Dentsu Aegis Network the first advertising group to publicly introduce CSPP across the entire organisation.

Expectant parents are also invited to a group coaching programme to help them prepare for leave, and later to prepare to return to work and manage the transition back once their leave has ended. Recognising the important role that managers play in supporting and retaining working parents, all managers of employees taking leave are also invited to separate group coaching sessions.

Dentsu Aegis Network recently invited all staff to complete a confidential ‘Diversity Survey’, to help inform the company’s diversity and inclusion strategy, as well as inform industry bodies such as the IPA who compare demographics and set diversity targets for the industry. The data collected so far shows that a quarter of staff have caring responsibilities, most commonly for children under 18, which prompted this review of the support and benefits provided to working parents. The survey also showed that one third of staff have formal flexible working arrangements or informal agile working arrangements in place – a benefit available to both working parents as well as those without children.

Paula Cunnington, HR Director, Dentsu Aegis Network said: “We’ve taken some big steps in the last year to create the kind of workplace where equality and diversity thrives, most recently with the launch of our first LGBT+ network, &PROUD. Matching shared parental pay to our maternity and adoption offering is a key part of that journey and I’m very proud to see us leading the industry in this area and implementing this at group level.” 

Matthew Landeman, Managing Director, Carat UK added: “As a father myself, I know how special becoming a parent is and I’m delighted that we have now made it easier for all new parents to spend more time with their children, especially early on. We’re committed to supporting our employees, and this new policy is another incredibly important step to help our people achieve a career/life balance that works for them.”

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