New iProspect Consult practice to drive business success in the digital economy
30 June 2016:
iProspect has today launched its Consult practice, as part of its long-term mission to drive business performance in the digital economy. Designed to offer specialist consultancy on marketing technology, experiences and audience activation, while also helping clients structure themselves to stay ahead. The business is already working with Wickes and Diageo.
Consult helps deliver a unique concept to the market; a team of professionally trained consultants who are seamlessly integrated with iProspect’s award winning teams of data, technology and digital marketing specialists. It offers one complete service hub for brands facing transformational challenges and wanting to embrace the digital economy. From technical and structural issues, to data management and campaign planning and activation, the launch of Consult enables brands to get much needed guidance in an increasingly complex world.
The rate of change in every single industry, driven by technology and connectivity, has never been faster. Brands that are winning in this new economy are the ones built with digital at the heart – from audiences, to technology and the structuring of resource. The biggest test for long established businesses is reviewing and updating legacy systems to ensure they are structured in the most effective way using the right technology to take on the challenge of growing data volumes and digital marketing.
Consult is able to harness the right blend of hands on experience and consulting expertise for any organisation to succeed in today’s marketplace. iProspect is part of the wider Dentsu Aegis Network. Consult has been launched during a time of rapid growth for the company, following the announcement of iProspect Enterprise in November 2015; a global B2B online marketing division offering digital consultancy for B2B brands exclusively.
Jack Swayne, Chief of Strategy and Analytics for iProspect, said: "One size of technology doesn’t fit all. Consult helps clients find enterprise level solutions that are right for their business whilst navigating an ever increasingly technology landscape." Consult is headed up by Sophie Wooller, who brings a wealth of experience to the business having worked for major organisations including Deloitte and BT.