360i wins Lidl UK for social content

7 June 2016: 360i Europe has won the social media business for Lidl UK, following a competitive pitch.
360i Europe has been appointed to deliver Lidl UK’s strategy and creative across all social channels, ramping up activity with a live-tweeting of the Eurovision Song Contest in May: the charming designs and playful food puns doubled the average number of impressions, and quadrupled engagement. The agency will take on the task of ongoing social output and the key Christmas campaign.
The supermarket chain required an agency to increase its share of online mentions, and 360i has redefined Lidl UK’s social approach to bring to life the ‘Surprisingly different’ proposition.
Commenting on the partnership, Laura Hamlin, PR & Social Manager at Lidl UK said: “We were thoroughly impressed with 360i’s approach to data driven creative, offering insights into a large untapped audience and fresh thinking on our creative product and media thinking.”
James Townsend, Chief Executive Officer at 360i added: “We’re delighted to have this opportunity to catalyse Lidl UK’s growth through the use our data-driven ideas, they are such an impressive business and we feel we are partnering with a like-minded client team.”
The Lidl UK account follows 360i’s recent wins of Converse and Now TV. The agency is also expanding its staff by 10% this quarter.
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