Carat UK welcome new CEO Rick Hirst

28 April 2016, London: Carat UK are pleased to announce that Rick Hirst, who has served as CEO of Dentsu Aegis creative communications agency mcgarrybowen, will be moving to Carat to take on the role of Chief Executive Officer.

In this newly created role, Hirst will be tasked with defining the next chapter of the Carat growth journey and will continue to report to Tracy De Groose, CEO of Dentsu Aegis Network UK and Ireland. Hirst will be supported by Matt Landeman, a 20-year Carat veteran, who is today promoted from Chief Client Officer to Managing Director and by Chief Strategic Officer, Dan Hagen and Chief Marketing Officer, Stuart Newman.

Matthew Hook, who has served in senior leadership roles at Carat for more than four years, most recently as Managing Director, is today promoted to the newly created role of Chief Strategic Officer for Dentsu Aegis Network UK and Ireland and will become part of De Groose's core team once Hirst is on board. Under Hook's tenure Carat has seen continuous success. Named 'Campaign's Media Agency of the Year' in 2012, the agency went on to win the UK's biggest media account in 2014 (The Government) and continued the momentum with recent wins includingMondelēz, Lionsgate and Eurostar amongst others. In November RECMA once again named Carat 'The World's Leading Media Agency Network.'

Hirst comes to Carat with a pedigree from top creative agencies. He began his career at Cheetham Bell before moves that saw him rise through the ranks at Fallon, BBH and WCRS respectively. At Engine he served jointly as partner and client managing director before taking the chief executive role at mcgarrybowen in autumn 2013.

Tracy De Groose, CEO, Dentsu Aegis Network UK and Ireland said, "These appointments represent an exciting time for our business and are testament to the ability of our network to help our people build interesting and diverse careers. The moves strengthen our leadership by bringing fresh new perspectives and expertise to our different agencies and to our clients."

"I'm incredibl excited to be joining Carat," said Hirst. "Helping clients win in today's digital economy will take diverse teams and constant innovation. The boundaries are blurring and hybrid leaders are becoming more and more important. What hasn't changed is that it's still about brave ideas, client-centric ways of working and innovation. I'm looking forward bringing my years of experience in the creative business and adding it to the great Carat brand and leadership team that are already in place."

Dentsu Aegis Network can confirm that the search for Hirst's replacement to lead mcgarrybowen is in the final stages and should be announced in the coming weeks. Hirst will transition into his new role in the coming months and is expected him to be place fully by this summer.


Media Contact

Josh Colley

External Communications Manager