19 April 2016: Dentsu Aegis Network today announces the launch of fortysix, a new agency powered by young digital native talent from diverse backgrounds who wouldn’t normally get the opportunity to work in the marketing and communications industries.
fortysix was conceived by Dentsu Aegis Network UK & Ireland CEO, Tracy De Groose in collaboration with digital transformation company, Freeformers. The agency combines Freeformers’ pipeline of untapped talent and raw digital expertise, together with the experience and scale of Dentsu Aegis Network to create a new breed of agency built for the digital economy.
The driving force behind the launch is the demand for a new kind of agency that solves client problems through diverse perspectives and at speed, in a way that is better suited to digitally native customers, while also providing better opportunities for young digital talent of the future.
The name fortysix comes from the average number of human chromosomes reflecting the people-centred spirit of the agency and, true to the dynamic nature of the business, fortysix was built from concept to launch in just 46 days.
The new agency will be led by Lewie Allen as Managing Director and first fortysixer, with an advisory board chaired by Tracy De Groose, and made up of a diverse group of both industry and non-industry professionals to help guide and shape fortysix.
Lewie joins from Freeformers, where he has worked for the past three years as Lead Trainer, Content Creator and Brand Ambassador.
Lewie Allen, said: “People like me don’t normally get to be MD. Having come through Freeformers ‘one_for1’ programme, going on to train young people and CEOs in digital, and now becoming MD of fortysix has been incredible. I can’t wait to get started.”
Tracy De Groose, said: “Winning in the digital economy is about speed, bravery and innovation born from diverse perspectives and new ways of working. The power of fortysix is that it has these attributes in its DNA – it represents a new agency model created for the good of our clients, talent, the industry and society at large.”
Gi Fernando, Founder and group CEO of Freeformers, added: “We are delighted to collaborate on fortysix because supporting the future of work is a natural evolution for Freeformers. In 2015 we trained nearly 2000 young people in digital skills such as coding, app creation and cyber security. While many have gone on to create their own apps or find jobs within digital, now for the first time we have an amazing and very rewarding opportunity to help them straight into a workplace where they can make a positive impact straight away.“
fortysix begins trading on 1st June 2016 as a division of Dentsu Aegis Network in the UK, based in London.
External Communications Manager