11 April 2016: Dentsu Aegis Network today announces the rebrand of two of its leading social media agencies, UK-based social media management agency, Tempero, and Canada-based, ICUC Moderation Services, which will collectively be known and operate as icuc.social with immediate effect. This change creates one of the world's largest full service social media management agencies.
Tempero founder Dominic Sparkes will continue to lead his successful London-based team as icuc.social EMEA CEO, reporting to Tracy de Groose, CEO of Dentsu Aegis Network UK & Ireland, and working closely with icuc.social Global CEO and President for Brand Strategy, Keith Bilous, based in Canada.
The announcement follows an incredible start to 2016 with the agency achieving 100% pitch success in EMEA this year, and growing its client list that includes global brands such as Sony, L'Oreal, Thomas Cook, BBC and Childline.
Dominic Sparkes, CEO, icuc.social EMEA said: "With more than 600 people globally and over 200 clients, our growth over the last 12 months has been unprecedented and allows us to support our clients in over 30 languages, 24/7. Now is the right time for us to bring our strategy to life, combining the strength of both agencies to provide global clients a fully integrated social media offering. The market continues to grow at pace as brands increase their use of social for brand messaging, insight and customer service. Those doing all three, in an integrated manner, are benefitting the most and 2016 will see further consolidation of agencies in this space”
Dominic founded Tempero in 2003, just as online communities became valuable to brands, and has seen social media evolve from simple forums to the unstoppable force it is today. Tempero was acquired by Dentsu Aegis Network at the end of 2014, to strengthen ICUC’s position in Europe and as a global leader in social media management.
Tracy De Groose, CEO Dentsu Aegis Network UK & Ireland, added: “In an increasingly digitally connected world, brands are constantly striving to better manage, monitor and react to millions of social media conversations. ICUC is the global leader in this field and aligning all our social services behind one global proposition creates one of the largest and strongest social media agencies of its kind.”
- ENDS -
Head of Communications